J.K. Rowling was right when she said, "A good first impression can work wonders." There's little doubt J.K Rowling has worked a few wonders during her career, and we suggest taking her at her word. When it comes to your color printing, here's how much those first impressions matter.
The Impact of Color
You want to make a lasting impression, and you want it to be a very, very good one. When businesses skimp on their office equipment and attempt to get by with less-than-impressive color (or even black-and-white) customer-facing materials, they're taking a huge risk. Your marketing materials have the power to turn a customer away or make them curious enough to follow through and find out what your company is all about. Which method do you think is more successful?
Go the extra mile.
Poorly printed mailings are not worth the money or the risk—the power of a good first impression can't be overstated. Today's color-capable office printing equipment can give your marketing team in-house capabilities at a cost even small businesses can afford. Use color printing to:
- Print full-color, high-impact direct mailings.
- Highlight a message you don't want your customers to miss.
- Reinforce your brand.
- Use your color multifunction system as an opportunity to add marketing materials to monthly invoices.
- Convey your company culture.
- Use high-quality paper and specialized finishing features to make your color documents stand out from the crowd.
Invest in the right office equipment.
Today's color-capable office equipment allows your team to use high-impact color graphics to grab your reader's attention. With the right office printing equipment, you can ensure color consistency across all of your customer-facing materials.
Can your office equipment handle the demands of high-quality color printing? Get in touch with us at American Business Equipment for a look at the latest color printing technologies today!